What does Utah prohibit in med spa advertising?

Marketing · part of The Practice Perimeter

Short answer
The cited rules do not settle which services or claims are allowed — they require only that any ad naming a health care provider identify the license type the division uses, across billboards, print, broadcast, web, and any other promotion.

Utah defines the advertisement broadly, and one of the duties it attaches is about the license. “Advertisement” reaches billboards, brochures, direct mail, radio and television scripts, telephone directories, internet websites and any other means of promotion intended to induce a person to enter into an agreement for services with a health care provider. Where a provider is permitted to advertise at all, an advertisement carrying the provider’s name must identify the license type, as used by the division, under which that provider is practicing. Other subsections of § 58-1-501.6 were not surveyed here.

Related Utah rules

  • An advertisement for a health care provider’s services that includes the health care provider’s name shall identify the license type, as used by the division, under which the health care provider is practicing.

    Utah Code § 58-1-501.6(4) (Health care provider advertisements and disclosure) · verified Sep 4, 2026

  • "Advertisement" includes: (i) billboards; (ii) written documents such as: (A) brochures; (B) pamphlets; (C) direct mail solicitations; (D) radio, television, and telephone solicitation scripts; and (E) telephone directories; (iii) media, including television, radio, and Internet websites; and (iv) any other means of promotion intended to directly or indirectly induce a person to enter into an agreement for services with a health care provider.

    Utah Code § 58-1-501.6(1)(a) (definition of “Advertisement”) · verified Sep 4, 2026

All 4 cited Utah rules on advertising rules →

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← All Utah rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).