What can a med spa advertise in Virginia?
Marketing · part of The Practice Perimeter
Virginia is specific about the paperwork behind a claim. For a practice with MORE THAN ONE PRACTITIONER, the practitioner responsible for an advertisement must be documented and kept on record INTERNALLY by the practice, and the evidence supporting a claim must survive TWO YEARS of board review.
Drawn from 4 verified rules in this section · regulatory monitoring, not legal advice
- 18 Va. Admin. Code § 85-20-30 · Sep 2, 2026
- 18 Va. Admin. Code § 85-20-30 · Sep 2, 2026
- 18 Va. Admin. Code § 85-20-30 · Sep 2, 2026
- Va. Code § 59.1-203(A) · Sep 8, 2026
The rest of what Virginia says on this
Every other rule we have verified under advertising rules, each linked to its primary source.
No licensee of the Board shall advertise information that is false, misleading, or deceptive. For an advertisement for a single practitioner it is PRESUMED that the practitioner is responsible and accountable for the validity and truthfulness of its content — the presumption runs against the practitioner, not for them.
18 Va. Admin. Code § 85-20-30 · verified Sep 2, 2026
⚠️ A GROUP PRACTICE MUST NAME AN ACCOUNTABLE PERSON AND KEEP THE PROOF FOR TWO YEARS. Where an advertisement is for a practice with more than one practitioner, THE NAME of the practitioner responsible and accountable for its content shall be documented and maintained by the practice FOR AT LEAST TWO YEARS. And documentation, scientific and otherwise, supporting claims made in an advertisement shall be maintained and AVAILABLE FOR THE BOARD’S REVIEW for at least two years.
18 Va. Admin. Code § 85-20-30 · verified Sep 2, 2026
Notwithstanding any other provision of law, the Attorney General, any attorney for the Commonwealth, or the attorney for any city, county, or town may cause an action to be brought in the appropriate circuit court to enjoin any violation of § 59.1-200 or 59.1-200.1 of the Consumer Protection Act, and the court may enjoin such violations notwithstanding the existence of an adequate remedy at law and without proof of damages.
Va. Code § 59.1-203(A) · verified Sep 8, 2026
How other states answer this
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Washington
- West Virginia
- Wisconsin
- Wyoming
Related Virginia questions
Every Virginia question we can answer →Get Virginia changes as they publish
We scan the Virginia legislature and licensing boards daily, plus the FDA and the Federal Register. Free weekly Brief — what changed, in plain language, with the source.
Free · unsubscribe in one click · we never sell your address
← All Virginia rules and changes · MedSpaRadar is regulatory monitoring and reference, not legal, medical, or compliance advice. Verify against the linked primary source and consult qualified counsel before acting — rules change and turn on your specific facts. Legislative data via LegiScan (CC BY 4.0).