What does West Virginia prohibit in med spa advertising?

Short answer
The cited rules do not settle what a med spa may advertise — they only let the board discipline a physician for false or deceptive advertising and bar advertising any title implying aesthetician or medical licensure you don't hold.

West Virginia’s medical advertising rule is a three-word discipline ground — false or deceptive advertising — but the sections around it are where a med spa’s marketing risk actually sits. Requesting, receiving or paying, directly or indirectly, a payment, rebate, refund, commission, credit or other form of profit or valuable consideration for the referral of patients is a separate ground,. On the aesthetics side it is unlawful to advertise or use any title or description tending to convey the impression that a person is a licensed or certified aesthetician unless licensed.