What does Illinois prohibit in med spa advertising?
Marketing · part of The Practice Perimeter
Short answer
Truthful ads only — no claims of superior quality of care, no fee comparisons with other practitioners, no services you aren't licensed to provide, and no false, deceptive or misleading material, guarantees of success, or appeals to vanity or fears.
A physician may not advertise claims of superior quality of care to entice the public, may not compare fees with other practitioners, may not advertise services they are not licensed to provide, and may not use false, fraudulent, deceptive or misleading material or guarantees of success, or messages that play upon the vanity or fears of the public.
225 ILCS 60/26 · verified Aug 17, 2026 · regulatory monitoring, not legal advice
Related Illinois rules
A person performing a service delegated by a physician may not hold themselves out as a cosmetologist or esthetician while doing it, and may not indicate in any manner that the delegated service is part of the practice of cosmetology or esthetics. A med spa may employ a cosmetologist or esthetician, but not under that badge while performing delegated medical work.
IDFPR Statement Regarding Lasers (as stated in the IDFPR/IDPH med spa memo) · verified Aug 17, 2026
A salon or barber shop registration may not carry a business name using “medical” or a similar term: the rule deems it to imply a service the salon cannot legally offer and to be misleading to consumers, and prohibits it outright.
68 Ill. Adm. Code 1175.1305(b) (as stated in the IDFPR/IDPH med spa memo) · verified Aug 17, 2026
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Related Illinois questions
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