What does New Mexico prohibit in med spa advertising?
Marketing · part of The Practice Perimeter
Short answer
Only services it is actually licensed to provide — ads may not be deceptive, false, or misleading, and a licensee may reference only their active license and may not hold out services that license doesn't cover. Deceptive advertising is unprofessional conduct.
New Mexico regulates aesthetic marketing from both boards at once. The nursing rule states that advertising and marketing of aesthetic healthcare procedures is regulated and may not be deceptive, false or misleading, and requires a licensee to reference only their ACTIVE license and never to hold out services they are not licensed to provide. The medical board reaches the same conduct from the discipline side, listing deceptive or anonymous advertising and improper use of a fictitious name among the acts constituting unprofessional or dishonorable conduct.
Drawn from 3 verified rules in this section · regulatory monitoring, not legal advice
Related New Mexico rules
Advertising and marketing of aesthetic healthcare procedures is regulated and may not be deceptive, false, or misleading. Licensees must only use references to their active license and shall not represent to offer services that they do not hold an active license to provide.
16.12.14.11(D) NMAC (Patient records, confidentiality, and advertising) · verified Sep 4, 2026
I. deceptive or anonymous advertising; J. improper use of a fictitious name;
16.10.8.8(I)-(J) NMAC (Unprofessional or dishonorable conduct) · verified Sep 4, 2026
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← All New Mexico rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).