What can a med spa advertise in California?

Marketing · part of The Practice Perimeter

A licensed practitioner may not disseminate any false, fraudulent, misleading, or deceptive communication to induce patronage — expressly reaching undisclosed altered images, unsubstantiated superiority claims, and misleading “as low as” price teasers. A violation is a misdemeanor and separate grounds for discipline.

Cal. Bus. & Prof. Code §651 · verified Jul 26, 2026 · regulatory monitoring, not legal advice

The rest of what California says on this

Every other rule we have verified under advertising rules, each linked to its primary source.

  • Untrue or misleading advertising is separately unlawful as a misdemeanor, and deceptive business practices are actionable under the Unfair Competition Law.

    Cal. Bus. & Prof. Code §17500; §17200 · verified Jul 26, 2026

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← All California rules and changes · Med Spa Radar is regulatory monitoring and reference, not legal, medical, or compliance advice. Verify against the linked primary source and consult qualified counsel before acting — rules change and turn on your specific facts. Legislative data via LegiScan (CC BY 4.0).