New Mexico advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the New Mexico rules that govern it, each linked to its primary source.
Advertising rules in New Mexico
New Mexico regulates aesthetic marketing from both boards at once. The nursing rule states that advertising and marketing of aesthetic healthcare procedures is regulated and may not be deceptive, false or misleading, and requires a licensee to reference only their ACTIVE license and never to hold out services they are not licensed to provide. The medical board reaches the same conduct from the discipline side, listing deceptive or anonymous advertising and improper use of a fictitious name among the acts constituting unprofessional or dishonorable conduct.
Advertising and marketing of aesthetic healthcare procedures is regulated and may not be deceptive, false, or misleading. Licensees must only use references to their active license and shall not represent to offer services that they do not hold an active license to provide.
16.12.14.11(D) NMAC (Patient records, confidentiality, and advertising) · verified Sep 4, 2026
I. deceptive or anonymous advertising; J. improper use of a fictitious name;
16.10.8.8(I)-(J) NMAC (Unprofessional or dishonorable conduct) · verified Sep 4, 2026
Licensees working at an aesthetic healthcare facility who are aware of misuse of patient information or advertising have an obligation to protect patient confidentiality and take reasonable steps to address such issues with the clinical supervisor or other management.
16.12.14.11(E) NMAC (Patient records, confidentiality, and advertising) · verified Sep 4, 2026
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MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director.