Utah advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the Utah rules that govern it, each linked to its primary source.
Advertising rules in Utah
Utah defines the advertisement broadly, and one of the duties it attaches is about the license. “Advertisement” reaches billboards, brochures, direct mail, radio and television scripts, telephone directories, internet websites and any other means of promotion intended to induce a person to enter into an agreement for services with a health care provider. Where a provider is permitted to advertise at all, an advertisement carrying the provider’s name must identify the license type, as used by the division, under which that provider is practicing. Other subsections of § 58-1-501.6 were not surveyed here.
An advertisement for a health care provider’s services that includes the health care provider’s name shall identify the license type, as used by the division, under which the health care provider is practicing.
Utah Code § 58-1-501.6(4) (Health care provider advertisements and disclosure) · verified Sep 4, 2026
"Advertisement" includes: (i) billboards; (ii) written documents such as: (A) brochures; (B) pamphlets; (C) direct mail solicitations; (D) radio, television, and telephone solicitation scripts; and (E) telephone directories; (iii) media, including television, radio, and Internet websites; and (iv) any other means of promotion intended to directly or indirectly induce a person to enter into an agreement for services with a health care provider.
Utah Code § 58-1-501.6(1)(a) (definition of “Advertisement”) · verified Sep 4, 2026
Utah lets anyone sue, not only the state, and puts a floor under the damages. Under the Truth in Advertising Act “The district courts of this state have jurisdiction over any supplier as to any act or practice in this state governed by this chapter or as to any claim arising from a deceptive trade practice as defined in this chapter.” “Any person or the state may maintain an action to enjoin a continuance of any act in violation of this chapter and, if injured by the act, for the recovery of damages”, and “It is not necessary that actual damages be proven.” “In addition to injunctive relief, the plaintiff is entitled to recover from the defendant the amount of actual damages sustained or $2,000, whichever is greater”, and “The court shall award attorneys’ fees to the prevailing party.” The court may also “order the defendant to promulgate corrective advertising by the same media and with the same distribution and frequency as the advertising found to violate this chapter.”
Utah Code § 13-11a-4(1)-(3) (Truth in Advertising Act — injunctive relief, damages, corrective advertising) · verified Sep 8, 2026
And there is a notice step before any injunction, which is the part an operator can act on. “No action for injunctive relief may be brought for a violation of this chapter unless the complaining person first gives notice of the alleged violation to the prospective defendant and provides the prospective defendant an opportunity to promulgate a correction notice by the same media as the allegedly violating advertisement. If the prospective defendant does not promulgate a correction notice within 10 days of receipt of the notice, the complaining person may file a lawsuit under this chapter.” These remedies “are in addition to remedies otherwise available for the same conduct under state or local law”.
Utah Code § 13-11a-4(4)-(5) (notice and correction before suit) · verified Sep 8, 2026
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MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director.