Who enforces deceptive med spa marketing in North Carolina?

Marketing · part of The Practice Perimeter

Short answer
The Attorney General — it sues to enjoin unfair or deceptive acts in commerce, and on final judgment the judge may order money or property restored and any contract obtained through the violation canceled; private parties may also sue.

In any suit instituted by the Attorney General to enjoin a practice alleged to violate G.S. 75-1.1, the presiding judge may, upon a final determination of the cause, order the restoration of any moneys or property and the cancellation of any contract obtained by any defendant as a result of the violation.

N.C. Gen. Stat. § 75-15.1 · verified Sep 8, 2026 · regulatory monitoring, not legal advice

Related North Carolina rules

  • Unfair methods of competition, and unfair or deceptive acts or practices, in or affecting commerce are unlawful in North Carolina. The Attorney General enforces this alongside any private action, and it reaches marketing conduct that no licensing board would touch.

    N.C. Gen. Stat. §75-1.1(a) · verified Aug 17, 2026

  • The statute excludes professional services rendered by a member of a learned profession from its definition of commerce — but any party claiming to be exempt bears the burden of proving it. A med spa’s advertising and business conduct is not automatically covered by that exemption merely because a physician is involved.

    N.C. Gen. Stat. §75-1.1(b), (d) · verified Aug 17, 2026

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