Who enforces deceptive med spa marketing in Georgia?
Marketing · part of The Practice Perimeter
Short answer
Both — the Attorney General, under the Fair Business Practices Act, can order a cease and desist, order restitution, and fine up to $2,000 per willful violation; separately, the medical board disciplines licensees for untruthful or extravagant claims.
Med-spa marketing is not policed by the medical board alone. Under the Fair Business Practices Act the Attorney General may issue a cease and desist order against an unfair or deceptive act or practice, order restitution to people harmed by it, and impose a civil penalty of up to $2,000 per violation on a person who willfully violates the Act.
O.C.G.A. §10-1-397(b)(1) · verified Aug 17, 2026 · regulatory monitoring, not legal advice
The rest of what Georgia says on this
The Attorney General may also go to court for a temporary restraining order or a temporary or permanent injunction, a declaratory judgment, restitution, appointment of a receiver over the defendant or their assets, and a civil penalty of up to $5,000 per violation.
O.C.G.A. §10-1-397(b)(2) · verified Aug 17, 2026 · read at FindLaw Codes
The Board may discipline a licensee who advertised for or solicited patients, obtained a fee or other thing of value on the representation that a manifestly incurable disease can be permanently cured, or made untruthful or improbable statements, or flamboyant or extravagant claims, concerning their professional excellence or treatment protocols.
O.C.G.A. §43-34-8(a)(6) · verified Aug 17, 2026 · read at FindLaw Codes
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← All Georgia rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).