Who enforces deceptive med spa marketing in Kentucky?
Marketing · part of The Practice Perimeter
Short answer
The Attorney General — deceptive trade practices are unlawful, and the AG may go to Circuit Court for a restraining order or injunction; separately, the medical and cosmetology boards can discipline their own licensees for deceptive advertising.
Kentucky’s consumer-protection enforcer is the attorney general, and the remedy is an injunction rather than a license action. “Whenever the Attorney General has reason to believe that any person is using, has used, or is about to use any method, act or practice declared by KRS 367.170 to be unlawful, and that proceedings would be in the public interest, he may immediately move in the name of the Commonwealth in a Circuit Court for a restraining order or temporary or permanent injunction to prohibit the use of such method, act or practice.” “Upon application of the Attorney General, a restraining order shall be granted whenever it reasonably appears that any person will suffer immediate harm, loss or injury” from such a practice. That runs alongside the medical and cosmetology boards’ own advertising grounds, not instead of them.
Ky. Rev. Stat. §367.190(1)-(2) (Injunction — Hearing) · verified Sep 8, 2026 · regulatory monitoring, not legal advice
Related Kentucky rules
Dishonorable, unethical, or unprofessional conduct includes issuing, publishing, or making oral or written representations in which grossly improbable or extravagant statements are made which have a tendency to deceive or defraud the public, or a member thereof, including but not limited to any representation in which the licensee claims that he can cure or treat diseases, ailments, or infirmities by any method, procedure, treatment, or medicine which the licensee knows or has reason to know has little or no therapeutic value. For purposes of this subsection, actual injury to a patient need not be established.
Ky. Rev. Stat. §311.597(2) · verified Sep 3, 2026
Dishonorable, unethical, or unprofessional conduct includes representing or professing or holding himself out as being able and willing to treat diseases, ailments, or infirmities under a system or school of practice other than that for which he holds a certificate or license granted by the board, or other than that for which he holds a degree or diploma from a school otherwise recognized as accredited by the board, or under a school or system which he professes to be self-taught.
Ky. Rev. Stat. §311.597(2)(b) · verified Sep 3, 2026
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← All Kentucky rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).