Who enforces deceptive med spa marketing in New Hampshire?
Marketing · part of The Practice Perimeter
Short answer
The Attorney General's consumer protection and antitrust bureau at the Department of Justice enforces the Consumer Protection Act and can sue to enjoin deceptive trade practices; separately, the Board of Medicine can discipline a licensee for misleading ads.
The Consumer Protection Act is administered and enforced by the consumer protection and antitrust bureau of the department of justice, and whenever the attorney general has reason to believe that trade or commerce declared unlawful by the chapter has been, is being, or is about to be conducted by any person, the attorney general may bring an action in the name of the state to restrain it by temporary or permanent injunction.
N.H. Rev. Stat. §358-A:4, I, III(a) · verified Sep 8, 2026 · regulatory monitoring, not legal advice
The rest of what New Hampshire says on this
The board may take disciplinary action against a licensee who has included in advertising any statement of a character tending to deceive or mislead the public or any statement claiming professional superiority.
N.H. Rev. Stat. §329:17, VI(g) · verified Sep 3, 2026
The board may take disciplinary action against a licensee who has advertised the use of any drug or medicine of an unknown formula or any system of anesthetic that is unnamed, misnamed, misrepresented, or not in reality used.
N.H. Rev. Stat. §329:17, VI(h) · verified Sep 3, 2026
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← All New Hampshire rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).