Who enforces deceptive med spa marketing in Hawaii?
Marketing · part of The Practice Perimeter
Any person, firm, company, association, or corporation violating any of the provisions of section 480-2 shall be fined a sum of not less than $500 nor more than $10,000 for each violation, which sum shall be collected in a civil action brought by the attorney general or the director of the office of consumer protection on behalf of the State. The penalties provided in this section are cumulative to the remedies or penalties available under all other laws of this State. Each day that a violation of section 480-2 occurs shall be a separate violation.
Haw. Rev. Stat. § 480-3.1 · verified Sep 8, 2026 · regulatory monitoring, not legal advice
The rest of what Hawaii says on this
Every other rule we have verified under advertising rules, each linked to its primary source.
(3) Engaging in false, fraudulent, or deceptive advertising, including but not limited to: (A) Making excessive claims of expertise in one or more medical specialty fields; (B) Assuring a permanent cure for an incurable disease; or (C) Making any untruthful and improbable statement in advertising one's medical or surgical practice or business;
Haw. Rev. Stat. § 453-8(a)(3) · verified Sep 8, 2026
(2) Engaging in false, fraudulent, or deceptive advertising, or making untruthful or improbable statements;
Haw. Rev. Stat. § 436B-19(2) · verified Sep 8, 2026
Physician assistants may not advertise in any manner without the name or names of the supervising physician or physicians, as the case may be, or in any manner which implies that the physician assistant is an independent
Haw. Admin. R. § 16-85-49.1(c) · verified Sep 8, 2026
Unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce are unlawful. (b) In construing this section, the courts and the office of consumer protection shall give due consideration to the rules, regulations, and decisions of the Federal Trade Commission and the federal courts interpreting section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C. 45(a)(1)), as from time to time amended.
Haw. Rev. Stat. § 480-2(a)-(b) · verified Sep 8, 2026
The attorney general may bring proceedings to enjoin any violation of this chapter; provided that the director of the office of consumer protection may also bring proceedings to enjoin any violation of section 480-2.
Haw. Rev. Stat. § 480-15 · verified Sep 8, 2026
(5) Making any false representation or promise through advertising or otherwise;
Haw. Rev. Stat. § 439A-16(a)(5) · verified Sep 8, 2026
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← All Hawaii rules and changes · MedSpaRadar is regulatory monitoring and reference, not legal, medical, or compliance advice. Verify against the linked primary source and consult qualified counsel before acting — rules change and turn on your specific facts. Legislative data via LegiScan (CC BY 4.0).