Who enforces deceptive med spa marketing in Hawaii?
Marketing · part of The Practice Perimeter
Short answer
Two tracks — the attorney general or Office of Consumer Protection director sues under the unfair-or-deceptive-practices law ($500–$10,000 per violation), and licensing boards separately discipline licensees for deceptive advertising; penalties are cumulative.
Any person, firm, company, association, or corporation violating any of the provisions of section 480-2 shall be fined a sum of not less than $500 nor more than $10,000 for each violation, which sum shall be collected in a civil action brought by the attorney general or the director of the office of consumer protection on behalf of the State. The penalties provided in this section are cumulative to the remedies or penalties available under all other laws of this State. Each day that a violation of section 480-2 occurs shall be a separate violation.
Haw. Rev. Stat. § 480-3.1 · verified Sep 8, 2026 · regulatory monitoring, not legal advice
Related Hawaii rules
The attorney general may bring proceedings to enjoin any violation of this chapter; provided that the director of the office of consumer protection may also bring proceedings to enjoin any violation of section 480-2.
Haw. Rev. Stat. § 480-15 · verified Sep 8, 2026
(3) Engaging in false, fraudulent, or deceptive advertising, including but not limited to: (A) Making excessive claims of expertise in one or more medical specialty fields; (B) Assuring a permanent cure for an incurable disease; or (C) Making any untruthful and improbable statement in advertising one's medical or surgical practice or business;
Haw. Rev. Stat. § 453-8(a)(3) · verified Sep 8, 2026
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← All Hawaii rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).