Who enforces deceptive med spa marketing in Maine?
Marketing · part of The Practice Perimeter
Short answer
The Attorney General — the AG can sue in the State's name to enjoin unfair or deceptive trade practices and win restitution for consumers who lost money. Separately, the medical board can discipline a licensee for false, misleading or deceptive advertising.
Whenever the Attorney General has reason to believe that a person is using or is about to use any method, act or practice declared by section 207 to be unlawful, and that proceedings would be in the public interest, the Attorney General may bring an action in the name of the State against the person to restrain by temporary or permanent injunction the use of the method, act or practice, and the court may make such other orders or judgments as may be necessary to restore to any person who has suffered any ascertainable loss by reason of the use or employment of the unlawful method, act or practice, any moneys or property, real or personal, that may have been acquired by means of the method, act or practice.
5 M.R.S. §209 · verified Sep 3, 2026 · regulatory monitoring, not legal advice
Related Maine rules
The following are grounds for an action to refuse to issue, modify, restrict, suspend, revoke or refuse to renew a license: engaging in false, misleading or deceptive advertising.
32 M.R.S. §3282-A(1)(I) · verified Sep 3, 2026
The following are grounds for an action to refuse to issue, modify, restrict, suspend, revoke or refuse to renew a license: the practice of fraud, deceit or misrepresentation in obtaining a license under this chapter or in connection with service rendered within the scope of the license issued.
32 M.R.S. §3282-A(1)(A) · verified Sep 3, 2026
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← All Maine rules and changes · MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director. Legislative data via LegiScan (CC BY 4.0).