West Virginia advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the West Virginia rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in West Virginia
West Virginia’s medical advertising rule is a three-word discipline ground — false or deceptive advertising — but the sections around it are where a med spa’s marketing risk actually sits. Requesting, receiving or paying, directly or indirectly, a payment, rebate, refund, commission, credit or other form of profit or valuable consideration FOR THE REFERRAL OF PATIENTS is a separate ground,. On the aesthetics side it is unlawful to advertise or use any title or description tending to convey the impression that a person is a licensed or certified aesthetician unless licensed.
The board may deny an application for a license and may discipline a physician or podiatrist who, after a hearing, has been adjudged by the board as unqualified due to false or deceptive advertising.
W. Va. Code §30-3-14(c)(3) · verified Sep 3, 2026
It is unlawful for any person to advertise or use any title or description tending to convey the impression that the person is a licensed or certified aesthetician, barber, barber crossover, barber permanent wavist, cosmetologist, cosmetologist crossover, hairstylist, waxing specialist or nail technician unless the person has been licensed or obtained certification under the provisions of this article and the license or certification has not expired, been suspended or revoked.
W. Va. Code §30-27-1(a) · verified Sep 3, 2026
The board may discipline a physician or podiatrist adjudged unqualified due to requesting, receiving, or paying directly or indirectly a payment, rebate, refund, commission, credit, or other form of profit or valuable consideration for the referral of patients to any person or entity in connection with providing medical or other health care services or clinical laboratory services, supplies of any kind, drugs, medication, or any other medical goods, services, or devices used in connection with medical or other health care services.
W. Va. Code §30-3-14(c)(6) · verified Sep 3, 2026
The Attorney General may bring a civil action to restrain a person from violating the Consumer Credit and Protection Act and for other appropriate relief.
W. Va. Code §46A-7-108 · verified Sep 8, 2026
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