Tennessee advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the Tennessee rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in Tennessee
Tennessee lists the advertising acts that are unprofessional conduct by name — superiority claims that cannot be substantiated, unearned degrees, and promoting services beyond what the licensee can actually do.
Claims that the services performed, personnel employed, materials or office equipment used are PROFESSIONALLY SUPERIOR to what is ordinarily performed, employed or used — or that convey that one licensee is better than another — are unethical and unprofessional conduct WHERE THAT SUPERIORITY CANNOT BE SUBSTANTIATED, and subject the licensee to discipline under T.C.A. § 63-6-214(b)(9).
Tenn. Comp. R. & Regs. 0880-02-.13(4)(a) · verified Sep 2, 2026
Two more are named: the MISLEADING USE OF AN UNEARNED OR NON-HEALTH DEGREE in any advertisement, and the PROMOTION OF PROFESSIONAL SERVICES WHICH THE LICENSEE KNOWS OR SHOULD KNOW IS BEYOND THE LICENSEE’S ABILITY TO PERFORM. Advertising a service you cannot competently deliver is itself the offense, before anyone is treated.
Tenn. Comp. R. & Regs. 0880-02-.13(4)(b) and (c) · verified Sep 2, 2026
The rules reach the business as well as the person: “licensee” for advertising purposes INCLUDES PARTNERSHIPS AND CORPORATIONS where applicable, and “advertisement” means any communication to the public designed to attract attention to a Tennessee-licensed physician’s practice. Tennessee also defines BAIT AND SWITCH advertising expressly — an alluring but insincere offer the advertiser does not intend to sell, made to switch the consumer to something else.
Tenn. Comp. R. & Regs. 0880-02-.13 (definitions) · verified Sep 2, 2026
Recent Tennessee changes
- TN HB2044: an Act to amend Tennessee Code Annotated, Title 63; Title 68, Chapter 11, Part 2 and Chapter 1042 of the Public Acts of 2024, relative to certified medical assistants.Apr 23, 2026
- TN SB1339: an Act to amend Tennessee Code Annotated, Section 62-4-109, relative to the practice of aesthetics.May 18, 2021
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