New Jersey advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the New Jersey rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in New Jersey
New Jersey has the most demanding testimonial rule in this corpus. A med spa running patient stories or influencer content is squarely inside it, and the paperwork obligation outlives the campaign by three years.
An advertisement may not contain any statement, claim or format that is false, fraudulent, misleading or deceptive, may not misrepresent a material fact, may not claim superiority over standard professional practice, and may not offer services beyond the licensee’s ability to perform. Any guarantee of results from any procedure is prohibited outright.
N.J.A.C. 13:35-6.10 · verified Aug 17, 2026
A patient testimonial must truthfully reflect that patient’s actual experience and must carry two conspicuous disclaimers — that the procedure may not be suitable for everyone, and as to its risks. Where the person giving it was compensated, that must be disclosed in the words “COMPENSATION HAS BEEN PROVIDED FOR THIS TESTIMONIAL”.
N.J.A.C. 13:35-6.10 · verified Aug 17, 2026
The physician must keep documentation supporting a testimonial for three years, including a signed and notarized statement from the patient. The record-keeping duty outlives the campaign.
N.J.A.C. 13:35-6.10 · verified Aug 17, 2026
Having advertised fraudulently in any manner is a standalone statutory ground on which a New Jersey board may refuse, suspend or revoke a license — separate from the advertising regulation itself.
N.J.S.A. 45:1-21 · verified Aug 17, 2026
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