New Jersey advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the New Jersey rules that govern it, each linked to its primary source.
Advertising rules in New Jersey
New Jersey’s patient testimonial rule is unusually detailed: the testimonial must truthfully reflect that patient’s actual experience, carry two conspicuous disclaimers, disclose any compensation, and be documented — including a signed and notarized statement from the patient — for three years. The paperwork obligation outlives the campaign. The general advertising rule reaches any statement, claim or format that is false, fraudulent, misleading or deceptive, any misrepresentation of a material fact, any claim of superiority over standard professional practice, and any offer of services beyond the licensee’s scope.
An advertisement may not contain any statement, claim or format that is false, fraudulent, misleading or deceptive, may not misrepresent a material fact, may not claim superiority over standard professional practice, and may not offer services beyond the licensee’s ability to perform. Any guarantee of results from any procedure is prohibited outright.
N.J.A.C. 13:35-6.10 · verified Aug 17, 2026 · read at Cornell Legal Information Institute
A patient testimonial must truthfully reflect that patient’s actual experience and must carry two conspicuous disclaimers — that the procedure may not be suitable for everyone, and as to its risks. Where the person giving it was compensated, that must be disclosed in the words “compensation has been provided for this testimonial”.
N.J.A.C. 13:35-6.10 · verified Aug 17, 2026 · read at Cornell Legal Information Institute
The physician must keep documentation supporting a testimonial for three years, including a signed and notarized statement from the patient. The record-keeping duty outlives the campaign.
N.J.A.C. 13:35-6.10 · verified Aug 17, 2026 · read at Cornell Legal Information Institute
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