Montana advertising rules for med spas

Advertising rules in Montana

THE ADVERTISING PROVISIONS THAT REACH A MONTANA MEDICAL PRACTICE IN THE SECTIONS CITED HERE ARE GENERAL ONES: THE UNIFORM LICENSING STATUTE AND THE CONSUMER PROTECTION ACT. The uniform licensing statute makes a misleading, deceptive, false, or fraudulent advertisement or other representation in the conduct of the profession unprofessional conduct for every Title 37 licensee, and separately reaches a document or statement the licensee knows or ought to know is false or misleading. The medical practice act forbids a limited-field licensee who does not hold a medical degree from using M.D., D.O., or any word or abbreviation that would induce others to believe the person diagnoses or treats disease. Outside the licensing system, the Consumer Protection Act makes unfair or deceptive acts or practices in trade or commerce unlawful; the department may sue in the name of the state to enjoin such a practice, and a court may impose a civil fine of up to $10,000 per willful violation. None of these provisions mentions before-and-after photographs, testimonials, or discounts.

• (g) a misleading, deceptive, false, or fraudulent advertisement or other representation in the conduct of the profession or occupation;

  Mont. Code Ann. § 37-1-316(1)(g) · verified Sep 8, 2026

• (f) signing or issuing, in the licensee's professional capacity, a document or statement that the licensee knows or reasonably ought to know contains a false or misleading statement;

  Mont. Code Ann. § 37-1-316(1)(f) · verified Sep 8, 2026

• Licensees referred to in subsection (1) who are licensed to practice a limited field of healing arts shall confine themselves to the field for which they are licensed or registered and to the scope of their respective licenses and, with the exception of those licensees who hold a medical degree, may not use the title "M.D.", "D.O.", or any word or abbreviation to indicate or to induce others to believe that they are engaged in the diagnosis or treatment of persons afflicted with disease, injury, or defect of body or disorder of mind except to the extent and under the conditions expressly provided by the law under which they are licensed.

  Mont. Code Ann. § 37-3-103(2) · verified Sep 8, 2026

• Unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce are unlawful.

  Mont. Code Ann. § 30-14-103 · verified Sep 8, 2026

• if the court finds that a person is willfully using or has willfully used a method, act, or practice declared unlawful by 30-14-103 , the department, upon petition to the court, may recover on behalf of the state a civil fine of not more than $10,000 for each violation.

  Mont. Code Ann. § 30-14-142(2) · verified Sep 8, 2026

• Whenever the department has reason to believe that a person is using, has used, or is about to knowingly use any method, act, or practice declared by 30-14-103 to be unlawful and that proceeding would be in the public interest, the department may bring an action in the name of the state against the person to restrain by temporary or permanent injunction or temporary restraining order the use of the unlawful method, act, or practice upon giving appropriate notice to that person.

  Mont. Code Ann. § 30-14-111(1) · verified Sep 8, 2026

• Whenever the department has reason to believe that a person is using, has used, or is about to knowingly use any method, act, or practice declared unlawful by 30-14-103, and that proceeding would be in the public interest, the department may bring an action in the name of the state to restrain the practice by temporary or permanent injunction or temporary restraining order, and may bring the action within five years of discovering the practice.

  Mont. Code Ann. § 30-14-111(1) · verified Sep 8, 2026

• For the Consumer Protection Act, department means the department of justice created in 2-15-2001.

  Mont. Code Ann. § 30-14-102(2) · verified Sep 8, 2026