Missouri advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the Missouri rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in Missouri
Three subparagraphs of Missouri’s omnibus discipline ground — misconduct, fraud, misrepresentation, dishonesty, unethical conduct or unprofessional conduct in the performance of the functions or duties of any profession licensed or regulated by CHAPTER 334 — bear directly on how a med spa sells: misrepresenting that any disease, ailment or infirmity can be CURED by a method, procedure, treatment, medicine or device; obtaining or attempting to obtain any fee, charge, tuition or other compensation by fraud, deception or misrepresentation, including willfully and continually overcharging or overtreating patients or charging for visits that did not occur; and attempting, directly or indirectly, by intimidation, coercion or deception, to obtain or retain a patient or to discourage the use of a second opinion or consultation. Outside the board, the Merchandising Practices Act declares deception, fraud, false pretense, false promise, misrepresentation, unfair practice or the concealment, suppression or omission of any material fact in connection with the sale or advertisement of merchandise an unlawful practice, and the ATTORNEY GENERAL may seek an injunction in circuit court against it.
Misconduct, fraud, misrepresentation, dishonesty, unethical conduct or unprofessional conduct in the performance of the functions or duties of any profession licensed or regulated by this chapter includes misrepresenting that any disease, ailment or infirmity can be cured by a method, procedure, treatment, medicine or device.
Mo. Rev. Stat. §334.100.2(4)(e) · verified Sep 3, 2026
Obtaining or attempting to obtain any fee, charge, tuition or other compensation by fraud, deception or misrepresentation; willfully and continually overcharging or overtreating patients; or charging for visits to the physician's office which did not occur unless the services were contracted for in advance, or for services which were not rendered or documented in the patient's records, is unprofessional conduct.
Mo. Rev. Stat. §334.100.2(4)(a) · verified Sep 3, 2026
Attempting, directly or indirectly, by way of intimidation, coercion or deception, to obtain or retain a patient or discourage the use of a second opinion or consultation is unprofessional conduct.
Mo. Rev. Stat. §334.100.2(4)(b) · verified Sep 3, 2026
The act, use or employment by any person of any deception, fraud, false pretense, false promise, misrepresentation, unfair practice or the concealment, suppression, or omission of any material fact in connection with the sale or advertisement of any merchandise in trade or commerce in or from the state of Missouri, is declared to be an unlawful practice.
Mo. Rev. Stat. §407.020.1 · verified Sep 3, 2026
Whenever it appears to the attorney general that a person has engaged in, is engaging in, or is about to engage in any method, act, use, practice or solicitation, or any combination thereof, declared to be unlawful by this chapter, the attorney general may seek and obtain, in an action in a circuit court, an injunction prohibiting such person from continuing such methods, acts, uses, practices, or solicitations.
Mo. Rev. Stat. §407.100.1 · verified Sep 3, 2026
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