Massachusetts advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the Massachusetts rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in Massachusetts
One statute here regulates the WORD rather than the claim: using “physician” in a title, advertisement, listing of affiliations or communication is barred where it indicates or implies that you offer or engage in the practice of medicine or the provision of health care services in the commonwealth, unless the Board has registered you — with three named and narrow exceptions.
No person may, directly or indirectly, use the title “physician”, or display or use the term in any title, advertisement, listing of affiliations, communication with the public or in any other manner, to indicate or imply in any way that they offer to engage or engage in the practice of medicine or the provision of health care services to patients in the commonwealth, unless registered by the Board of Registration in Medicine as a physician under § 2.
Mass. Gen. Laws ch. 112, § 8A · verified Sep 1, 2026
The exceptions are named and narrow: “chiropractic physician” by those licensed under §§ 89–97, “podiatric physician” by those licensed under §§ 13–22, and “physician assistant”. A qualifier does not otherwise cure the title — the section reaches any use that implies the practice of medicine.
Mass. Gen. Laws ch. 112, § 8A · verified Sep 1, 2026
Whenever the attorney general has reason to believe that any person is using or is about to use any method, act, or practice declared by section two of chapter 93A to be unlawful, and that proceedings would be in the public interest, the attorney general may bring an action in the name of the commonwealth to restrain the practice by temporary restraining order or preliminary or permanent injunction.
Mass. Gen. Laws ch. 93A, § 4 · verified Sep 8, 2026
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