Louisiana advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the Louisiana rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in Louisiana
Louisiana's advertising ground is written to catch SELF-PROMOTION as well as patient solicitation, and it reaches private communication as well as public: solicitation of patients or self-promotion through advertising or communication, PUBLIC OR PRIVATE, which is fraudulent, false, deceptive, or misleading, is a cause for which the board may refuse, suspend or revoke a license. Two neighbouring causes bear on the commercial side of a cosmetic practice: gross, willful, and continued overcharging for professional services; and fraud, deceit, or perjury in obtaining any diploma, license, or permit pertaining to the Part. The cosmetology chapter states its own premise — that it is a matter of public interest and concern that only qualified persons be permitted to engage in the practice of cosmetology.
Solicitation of patients or self-promotion through advertising or communication, public or private, which is fraudulent, false, deceptive, or misleading, is a cause for which the board may refuse to issue, or may suspend or revoke any license or permit.
La. Rev. Stat. §37:1285(A)(7) · verified Sep 3, 2026
Gross, willful, and continued overcharging for professional services is a cause for which the board may refuse to issue, or may suspend or revoke any license or permit.
La. Rev. Stat. §37:1285(A)(16) · verified Sep 3, 2026
Fraud, deceit, or perjury in obtaining any diploma, license, or permit pertaining to this Part is a cause for which the board may refuse to issue, or may suspend or revoke any license or permit.
La. Rev. Stat. §37:1285(A)(3) · verified Sep 3, 2026
The legislature further finds it to be a matter of public interest and concern that only qualified persons be permitted to engage in the practice of cosmetology.
La. Rev. Stat. §37:562(A) · verified Sep 3, 2026
LOUISIANA’S ENFORCER IS THE ATTORNEY GENERAL, AND THE ACTION IS BROUGHT IN THE NAME OF THE STATE. “Whenever the attorney general has reason to believe that any person is using, has used, or is about to use any method, act, or practice declared by R.S. 51:1405 to be unlawful, he may bring an action for injunctive relief in the name of the state against such person to restrain and enjoin the use of such method, act, or practice.” Venue follows the defendant — where the person resides, is domiciled, has a principal place of business, or did business — and a med spa soliciting into Louisiana from outside it can be sued “in the parish in which the contact was made”. A contract term purporting to choose a different venue does not displace that.
La. Rev. Stat. §51:1407(A) (Restraining prohibited acts) · verified Sep 8, 2026
THE PROHIBITION IT ENFORCES IS BROAD AND THE ATTORNEY GENERAL WRITES THE GLOSS. “Unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce are hereby declared unlawful.” “The attorney general may make rules and regulations interpreting the provisions of this Chapter”, adopted under the Administrative Procedure Act.
La. Rev. Stat. §51:1405(A)-(B) (Unfair acts or practices) · verified Sep 8, 2026
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