California advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the California rules that govern it, each linked to its primary source. Monitoring and reference, not legal advice.
Advertising rules in California
A licensed practitioner may not disseminate any false, fraudulent, misleading, or deceptive communication to induce patronage — expressly reaching undisclosed altered images, unsubstantiated superiority claims, and misleading “as low as” price teasers. A violation is a misdemeanor and separate grounds for discipline.
Cal. Bus. & Prof. Code §651 · verified Jul 26, 2026
Untrue or misleading advertising is separately unlawful as a misdemeanor, and deceptive business practices are actionable under the Unfair Competition Law.
Cal. Bus. & Prof. Code §17500; §17200 · verified Jul 26, 2026
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