New York advertising rules for med spas
FTC and state limits on how treatments and results may be marketed. Below are the New York rules that govern it, each linked to its primary source.
Advertising rules in New York
Advertising or soliciting for patronage that is not in the public interest is professional misconduct, expressly including advertising that is false, fraudulent, deceptive, misleading, sensational or flamboyant.
N.Y. Educ. Law §6530(27) · verified Aug 17, 2026
Unfair, deceptive, or abusive acts or practices in the conduct of any business, trade or commerce, or in the furnishing of any service in New York, are declared unlawful — and the statute defines each. An act is UNFAIR when it causes or is likely to cause substantial injury that is not reasonably avoidable and is not outweighed by countervailing benefits to consumers or to competition. It is ABUSIVE when it materially interferes with a person’s ability to understand a term or condition, or takes unreasonable advantage of their lack of understanding of material risks or costs, their inability to protect their own interests, or their reasonable reliance on the business to act in their interests.
N.Y. Gen. Bus. Law § 349(a) · verified Sep 2, 2026 · read at Public.Law — New York Consolidated Laws
The Attorney General may bring an action in the name of the people to ENJOIN such practices and to obtain RESTITUTION of any money or property obtained directly or indirectly by them, with preliminary relief available. The reach is deliberately broad: the action may be brought against a person conducting business or furnishing a service in New York whether or not that person is within the state, and against a person within the state whether or not the business is conducted outside it.
N.Y. Gen. Bus. Law § 349(b) · verified Sep 2, 2026 · read at Public.Law — New York Consolidated Laws
⚠️ there is a ten-day letter, and a complete defense. Before commencing an action the Attorney General must give notice by certified mail and an opportunity to show in writing within ten calendar days why proceedings should not be instituted — unless preliminary relief is sought and giving notice is found not to be in the public interest. And it is a complete defense that the act or practice complies with the rules, regulations and statutes administered by the Federal Trade Commission or another federal agency.
N.Y. Gen. Bus. Law § 349(c) and (d) · verified Sep 2, 2026 · read at Public.Law — New York Consolidated Laws
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MedSpaRadar is regulatory monitoring and reference: it summarizes public laws, regulations and agency actions and links each to its source. It is not legal, medical, or compliance advice, and using it creates no attorney-client relationship. A summary can lag its source or leave out detail, and monitoring itself can be interrupted — so an absence of alerts means nothing reached you, not that nothing happened. Read the cited source, check its effective date, and confirm any change to your operations or clinical practice with qualified health-law counsel and your medical director.